How my logo was born?

You must have wondered what the connection is between my brand and this stunning dragonfly dancer?

My story begins many years back with my late sister Shiri who loved to dance and on one of her birthdays she got a tattoo of a dancer on her leg.

After several years, she sadly passed away from breast cancer and since then I have been looking for a way to immortalize her and also a way to be connected to her and the way she lived

Beyond her love for dancing, my sister also really liked order and cleanliness and as much connection to nature as possible, therefore, when I established the brand Ishar I saw the immediate connection with my natural products and the dancer.

Some will say that it is an angel with wings, but the special thing about a dragonfly is its delicacy and fragility and that is how I see my products, delicate and with wings can fly and reach the heart of each and every one of you.

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Since I am also related to the genetic story that increases the risk of breast and ovarian cancer in women who are carriers, I decided to donate my products to the wonderful group on Facebook - Good Genes, managed by the amazing Karin Aharon

If you are also genetic, I recommend you to join the number one group on Facebook, the support there is endless, powerful and wonderful women.