about me

Hi, very nice to meet you! 😊 If you've come here, then there's a chance it's not by chance... My story begins with a love for nature and all that's beautiful in it. I studied my first and second degrees in biology at the Faculty of Agriculture, out of a great passion for studying nature, but I always had the feeling that something was missing. One day, my late father turned to me and said: "Enough, it's time for you to find a serious job" (and the truth is – he was right) 😉. So, with no choice, I found myself as a medical representative for a pharmaceutical company, a role that I really loved, only I loved the suffering I saw around me less.

Around the age of 40, I decided to take some time off for myself. I started taking online courses and exploring new worlds, and eventually experimented with advertising, online, and website management. I worked with big companies, but I still felt like it wasn’t what I wanted to do in life. Then, on one of my trips to a conference in New York with my husband, I met a girl who had invented a patent for jewelry, and again, as befits an Israeli, I immediately suggested that she open a branch in Israel and do everything herself – customer service, shipping, advertising, everything. I didn’t take into account the coronavirus, which affected the business, and again I found myself asking if this was even the direction for me.

My husband saw all my attempts and gently suggested: "Why don't you open an online store and sell the amazing soaps you make for us at home? What could possibly happen? At most it won't work..." And so I did 🎉. I set up a small online store, released a line of soaps and marketed them to friends, in groups and on social media, and slowly real customers also arrived, which showed me that I was on the right track.

Over time, I realized that the market here also loves candles 🕯️. So I started studying the world of candles from every angle, did a lot of experiments and learned from a lot of mistakes, until I came up with the perfect recipe for my candle line. A few years have passed since then, and I'm still here - but today I also teach anyone who wants to create for themselves, to bring joy and light into their home in their own way.

So if you've already arrived here, I invite you to join me in my spoon workshops , create candles and natural soaps, connect with your inner child, and add a little magic and good smell to your life. What do you say? Will you join? 🚀🌟